Rebecca McWattie – Stop Traffic Clothing

Rebecca McWattie ist Gründerin von, einem Onlineshop für ‘Vintage Inspired Fashion’ der 30er, 40er und 50er Jahre. Sie verkauft dort altbekannte Freunde wie Stop Staring und Bettie Page Clothing, genauso wie die bei uns noch nicht so bekannten Taschen von Helen Rockfort. Der Shop bedient in erster Linie Pin-up und Rockabilly-begeisterte Damen unserer Zeit.

Doch Rebecca ist weitaus mehr als nur Stop Traffic Clothing und diese Macherin möchte ich Euch heute vorstellen. Darf ich vorstellen? Eine Netzwerkerin, eine Online-Shop-Betreiberin, eine Journalistin und Bloggerin, Rebecca McWattie. Doch nun ein paar Fragen an Sie direkt:

Rebecca, what inspired you to establish your own business – Stop Traffic Clothing?

R: A friend of mine was a huge fan of Bettie Page Clothing and always looked amazing with her red lipstick and her hair curled. Whenever I used to go round her apartment she’d be playing Elvis or The Andrews Sisters so I suppose that’s when I started seeing Vintage not just as a fashion but a lifestyle.

Where does your passion for vintage clothing and the vintage lifestyle come from?

R: I have always loved all the Hollywood movies – everything from Hitchcock to High Society. Movie stars were so glamorous back then, always tailored with really immaculate hair and make-up.

You are always on the go and a busy person – what do you do besides managing your online shop?

R: I am a freelance jounalist writing for Vintage Life Magazine, The Vintage Guide to London, Vintage Seekers, The Period and Vintage Fashion Expert for Vintage Allies U.S – I also write the Stop Traffic Clothing blog –

What did you do before you started Stop Traffic Clothing?

R: I wrote two motion picture screenplays – one of which is still pre-production. Running Stop Traffic Clothing has been the perfect way of being able to fulfill my two passions in life – writing and fashion.

What can we hope to see in the future from you and Stop Traffic Clothing?

R: At the moment it’s all about promoting our name a reputation as a place where women will come for a dress  - for work, cocktails or a smart event such as a wedding. We are getting quite a following in Europe now, which is brilliant as we sell leading Retro brands such as Bettie Page Clothing and Stop Staring! I would love to expand our ranges in future with Retro & Vintage Inspired Bridal, Lingerie and Swimwear.

How about some inside shopping pointers for vintage-loving London travelers? Give us the must-see locations!

R: I love Frock Me! Vintage Fashion Fairs at Chelsea Town Hall on the King’s Road – they have stunning leather Kelly-style handbags & fabulous vintage fur coats. A visit to the Powder Room in Marshall Streeet for Vintage Style hair and make-up before soaking up the Art Deco atmosphere of Afternoon Tea at Claridge’s Hotel and then spending the evening at the theatre.

Dear Rebecca, thank you very much for your answers. It was a pleasure for

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3 Antworten auf Rebecca McWattie – Stop Traffic Clothing

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